Brand Balance – Netflix
Started in 1997 in Silicon Valley, Netflix was dubbed the icon of American popular culture following the success of its DVD-by-mail operation.
10 years after the DVD-era, during which the Netflix-logo-emblazoned red envelopes reigned supreme, Netflix introduced its movie and TV show streaming service and burgeoned into an online entertainment powerhouse. By releasing entire seasons of original programming such as ‹House of Cards› and ‹Orange is the New Black› all at once, Netflix was able to bring ‘binge-watching’ to the forefront of our culture and is now viewed by many as the future of entertainment.
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